OFFPRICE featured in California Apparel News

Tricia Barglof, executive director of OFFPRICE, was featured on page three of California Apparel News' Trade Show section in November 2021.  

"Attendees will be choosy when deciding what shows to attend, so creating a seamless experience from start to finish is now the norm. Using matchmaking assistance or omni-channel customer service, trade shows are about human connection—even if it’s six feet apart and as we remain flexible in the ever-changing landscape of public health. Creating the experience, whether it be done with fireworks and passed champagne or specialized tours and fun giveaways, is necessary to foster the buyer relationship. Trade shows are symbiotic, and when the buyer thrives so will the show."  -Tricia Barglof